Search Engine Optimisation (SEO)
Seach Engine Optimisation, also known as natural or organic search, is generally thought of as one of the dark arts, along with Paid Search Marketing. It’s true, it can be a difficult field to navigate, but the biggest investment is time, and small business owners don’t often have much of this.
A solid Search Engine Optimisation (SEO) programme very basically, involves the following elements - you will notice the importance of relevancy:
- Keywords - comprehensive & relevant
- Links - inbound, outbound and internal links that are highly relevant
- Content - relevant & evolving
- Monitoring - constant measuring of your results and position
Why Worry About SEO?
For all of these reasons and more:
- Search engine visibility
- Essential for building online traffic
- If done well it offers an opportunity for free marketing and brand building
- Your competitors are no doubt doing it and possibly doing it better
