Bilby Marketing

SEO

SEO (Seach Engine Optimisation), also known as natural or organic search, is generally thought of as one of the dark arts unless, of course, you are familiar with the fundamental principles. Then it becomes a little easier. It’s true, it is a constantly developing area, based as it is on changing search engine algorithms, but the biggest investment is time, and small business owners don’t have much of this.

A solid SEO programme involves the following crucial elements - it's all about your keyword relevancy and perceived subject authority - search engines want to know that visitors engaging with your site are finding what they want. There is more to it than this, but these are some of the key areas that any site review will take into consideration. A crash course in SEO comes free with every proposal!

• Keywords - know what your important keywords are and make your content comprehensive & relevant
• Links - inbound, outbound and internal links that are highly relevant to the essence of your business and make them contextual
• Content - relevant & evolving with a focus on those all important keywords
• Monitoring - constant measuring of your results and position

Why Worry About SEO?

For all of these reasons and much more:

• Visibility in the search engine results
• Increasing the number of quality visitors to your site
• If done well, it is a cost effective marketing and brand building tool
• Your competitors are no doubt doing it and possibly doing it better