Paid Search Marketing
Google, Yahoo! and MSN are the 3 largest search engines in the UK. Search engines now account for over 40% of all traffic to websites (Hitwise, March 2009), which is a staggering number of visitors. Your paid search programme needs to be finely tuned to convince these search engines that your site contains highly relevant and useful information to the visitor.
A good Paid Search campaign involves:
- Keywords - comprehensive and relevant
- Ad Content - sharp, attractive, enticing & honest
- Landing Page - highly relevant and actionable
Having worked with paid search campaigns for nearly 10 years, I can make sure that your campaigns are functioning at their optimum level and help achieve an attractive return on investment and Cost Per Action. The paid search arena has become tougher and tougher over the last couple of years, thanks to Google's changing requirements and an increased amount of competition, but you can still make sure you are on top of your own game. Remember, you don’t need to be at number one, but you do need to be seen. The combination of high performance Search Engine Optimisation or natural search and paid search presence is a potent one. The 2 are not mutually exclusive and can work well together to provide comprehensive search engine visibility.
