Bilby Marketing

Paid Search Marketing

A paid search programme can work hand in hand with your SEO programme to make sure you are visible to your customers at all times, whether their preferred choice of search engine is Google, Yahoo!, Bing or any other. Roughly 35% of all site traffic comes from the 3 biggest search engines in the UK (Hitwise, June 2011) so it is important that this source of traffic doesn't dry up. Relying on natural search results to reach the population isn't always effective and this is where paid search steps in.

A solid Paid Search campaign involves:

• Keywords - heavily researched; always comprehensive and relevant
• Ad Content - directly related to your keywords, sharp, attractive, enticing & honest
• Landing Pages - highly relevant with a strong call to action

The paid search arena has become tougher over the past few years thanks to Google's rigorous requirements - they want to provide users with relevant results after all - as well as a more crowded marketplace, but you can still make sure you are on top of your own game for keywords that matter to your business. You don’t always need to be at number one, but you do want to be seen if a potential customer is looking for your product or service. The combination of well optimised organic and paid search campaigns is a potent one. The two are not mutually exclusive and can work well together to provide comprehensive search engine visibility. Whether you are launching a new site or want to shout about your latest promotion, paid search offers a platform for you to reach your customers without months of SEO adjustments. Having set up and managed both small and large paid search campaigns for over 10 years, we can make sure that your campaigns are functioning at their optimum level and help achieve an attractive return on investment.