Email Campaigns
Email is a vitally important online communication tool both in terms of Customer Relationship Management and new business development. Used correctly, this tool can improve your knowledge of your customers, which is the only way to make sure you are offering them what they want. In turn, this of course leads to greater loyalty and ultimately, further sales. We all want to provide our customers with the best products and services we can, so you need to keep in touch.
My services include:
- List expansion - advice on growing your internal customer email list
- List sourcing - existing customer data analysis and identifying the right data provider
- Creative conception and production - from start to finish I can put together an email that will demonstrate professionalism and customer understanding
- Legal requirements advice - emailing customers can be a minefield if you are not up to date with the law on data protection and email communication
- Promotional offers - what works well online and what doesn't
- Segmentation and personalisation - maintaining a strong relationship with your customers requires customisation wherever possible. Segmentation and personalisation work hand in hand to provide your customers with the most relevant information for them and avoids blanket emails without appeal to the individual
- Customer Surveys - fantastic for finding out exactly what your customers want and need and more importantly what they don't want
- Automated customer email advice - content advice on all automated emails including order confirmation, delivery verification and enquiry acknowledgement
