Marketing Services

Bilby Marketing aims to help small businesses who need an extra pair of hands, but don’t want to spend a fortune improving their Return on Investment or market reach. Our specialist services include:

SEO

SEO (Seach Engine Optimisation), also known as natural or organic search, is generally thought of as one of the dark arts unless, of course, you are familiar with the fundamental principles. Then it becomes a little easier. It’s true, it is a constantly developing area, based as it is on changing search engine algorithms, but the biggest investment is time, and small business owners don’t have much of this.

Paid Search Marketing

A paid search programme can work hand in hand with your SEO programme to make sure you are visible to your customers at all times, whether their preferred choice of search engine is Google, Yahoo!, Bing or any other. Roughly 35% of all site traffic comes from the 3 biggest search engines in the UK (Hitwise, June 2011) so it is important that this source of traffic doesn't dry up. Relying on natural search results to reach the population isn't always effective and this is where paid search steps in.

Social Media and Blogging

Absolutely no online marketing campaign today would be complete without a targeted social media campaign, whether it’s on Facebook, Twitter, YouTube, LinkedIn, Google+ or Pinterest and, ideally, a blog that reflects your brand personality allowing you to engage with and strengthen your relationship with your customers.

Email Marketing

Email is an important online communication tool used most effectively to manage and develop your existing customer relationships. Used effectively, optimised email marketing will improve your knowledge of your customers, which is the only way to make sure you are offering them what they really want. In turn, this of course leads to greater loyalty and ultimately, further sales. We all want to provide our customers with the most relevant and useful products and services we can, so you need to keep in touch. Simply put, emails are all about building and maintaining a relationship that is mutually beneficial.

Affiliate Programmes

Setting up an affiliate programme can be labour intensive and requires stamina in order to see your efforts rewarded long term. Having worked with a number of the top UK networks, we can offer advice on the most appropriate affiliate network for your business, on your selection of affiliate partners and attractive affiliate promotions, making it easier to decide on the most lucrative route for your business.