Marketing services offered by Bilby Marketing

Bilby Marketing aims to help small businesses who need an extra pair of hands, but don’t want to spend a fortune improving their Return on Investment or market reach. Our specialist services include:

Paid Search Marketing

Google, Yahoo! and MSN are the 3 largest search engines in the UK. Search engines now account for over 40% of all traffic to websites (Hitwise, March 2009), which is a staggering number of visitors. Your paid search programme needs to be finely tuned to convince these search engines that your site contains highly relevant and useful information to the visitor.

Email Campaigns

Email is a vitally important online communication tool both in terms of Customer Relationship Management and new business development. Used correctly, this tool can improve your knowledge of your customers, which is the only way to make sure you are offering them what they want. In turn, this of course leads to greater loyalty and ultimately, further sales. We all want to provide our customers with the best products and services we can, so you need to keep in touch.

Search Engine Optimisation (SEO)

Seach Engine Optimisation, also known as natural or organic search, is generally thought of as one of the dark arts, along with Paid Search Marketing. It’s true, it can be a difficult field to navigate, but the biggest investment is time, and small business owners don’t often have much of this.

Affiliate Programmes

Setting up an affiliate programme can be time consuming and sometimes unrewarding. I can offer advice on the most appropriate affiliate network for your business, on target sites and attractive affiliate promotions, making it easier to decide on the most lucrative route for your business.

3rd Party Marketing

3rd Party Marketing is simply marketing through another website and most usually refers to online retailing via large shopping sites such as Amazon and Ebay. Setting up merchant accounts within Ebay and Amazon is not rocket science, but like many other marketing campaigns requires time and energy that a small business may not have to spare.